The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Category: Products for Good
Points: 45.00
Climate Realism
Agency: Leo Burnett Germany
Client: WWF Germany
Category: Data Visualization / Static or Dynamic
Points: 45.00
The Biochar Project
Agency: Leo Burnett India / Mumbai + PepsiCo India
Client: Lay's India
Category: B2B Communications
Points: 21.00
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India
Category: Utility
Points: 21.00
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 9.00
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Category: Physical Products
Points: 9.00
Bomb Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks
Category: Writing / Single
Points: 9.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
no grey
Agency: Leo Burnett Italy / Turin + Red Rose Production / Milan + Prodigious / Turin + Twister Film / Milan
Client: fiat
Category: Business Transformation
Points: 9.00
Climate Realism
Agency: Leo Burnett Germany
Client: WWF Germany
Category: Use of AI / Visuals
Points: 9.00
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks
Category: Innovation / Use of Media in Film
Points: 9.00
The Wedding That Fans Built
Agency: Leo Burnett Australia / Sydney + Diageo / Bundaberg Rum / Sydney + Herd MSL / Sydney + PXP Studios / Sydney
Client: Diageo / Bundaberg Rum
Category: User-Generated Content (UGC)
Points: 9.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Packaging / Specialty / Limited Edition
Points: 9.00
Pepperoni Hug Spot
Agency: Leo Burnett / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto + Diamond Marketing / Toronto
Client: Pizza Hut Canada
Category: Brand Installations
Points: 4.50
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Promotional Items
Points: 4.50
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Physical Items
Points: 4.50
Oreo #BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez India Foods Private Limited + Wavemaker India
Client: Oreo
Category: Creative Effectiveness / Consumer / Brand
Points: 4.50
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's
Category: Billboards & Transit / Series
Points: 3.00
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India
Category: Interactive & Mobile for Good
Points: 3.00
Rebrand for ROM, Canada’s Largest Museum
Agency: Leo Burnett / Toronto + Colophon Foundry / London
Client: Royal Ontario Museum (ROM)
Category: Brand Identity / Rebranding
Points: 3.00
The Biochar Project
Agency: Leo Burnett India / Mumbai + PepsiCo India
Client: Lay's India
Category: Green Pencil
Points: 3.00
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA
Category: Online & Mobile Video / Online-only Video - Series
Points: 3.00
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel
Category: Innovation / New Ideas in Health & Wellness
Points: 3.00
Climate Realism
Agency: Leo Burnett Germany
Client: WWF Germany
Category: Data for Good
Points: 3.00
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India
Category: Data for Good
Points: 3.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Experiential & Installations / Brand Installations
Points: 3.00
The Homecoming
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: Home Centre
Category: Film & Video for Good
Points: 3.00
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE
Category: Experiential & Installations / Brand Installations
Points: 3.00
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA
Category: Innovation / Use of Media in Film
Points: 3.00
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's
Category: Craft / Art Direction
Points: 3.00
The 18 Million Person Test Drive
Agency: Leo Burnett, Detroit / Troy, MI + Method Studios / Los Angeles, CA + Union Editorial / Los Angeles, CA + Reset / Los Angeles, CA
Client: GMC
Category: Brand Integration
Points: 3.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Events / In-Person
Points: 3.00
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel
Category: Typography / Typeface Design
Points: 3.00
Truth Boxes
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Get Wrapped / Toronto + Blue Noise / Toronto
Client: Toronto Star
Category: Promotional / Physical Items
Points: 3.00
IKEA DESKTOP ADS
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA
Category: Digital Design
Points: 3.00
What Makes You Bleed?
Agency: Leo Burnett Australia / Sydney + National Gallery of Victoria / Melbourne + Prodigious / Sydney + Massive Music / Sydney
Client: National Gallery of Victoria
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Category: Design for Good
Points: 3.00
Climate Realism
Agency: Leo Burnett Germany
Client: WWF Germany
Category: Design for Good
Points: 3.00
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel
Category: Design for Good
Points: 3.00
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel
Category: Innovation / New Ideas in Design
Points: 3.00
Climate Realism
Agency: Leo Burnett Germany
Client: WWF Germany
Category: Creative Use of Data
Points: 3.00
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy
Category: Experiential / Brand Installations
Points: 3.00
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE
Category: Experiential / Customer Experience / CX
Points: 3.00
Annoying Ads
Agency: Leo Burnett Germany
Client: Samsung Electronics
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks
Category: Writing / Single
Points: 3.00
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India
Category: Direct Marketing for Good
Points: 3.00
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA
Category: Innovation / Use of Media in Direct Marketing
Points: 3.00
The Homecoming
Agency: Leo Burnett Dubai / Dubai
Client: Home Centre
Category: Multi-Region or Market / CSR
Points: 3.00
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Products for Good
Award:
2024 IP & Product Design Gold Pencil
Points:
45.00
Client:
WWF Germany
Title:
Climate Realism
Category:
Data Visualization / Static or Dynamic
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Lay's India
Title:
The Biochar Project
Category:
B2B Communications
Award:
2024 IP & Product Design Silver Pencil
Points:
21.00
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Utility
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Physical Products
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
WWF Germany
Title:
Climate Realism
Category:
Storytelling
Award:
2024 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Visionworks
Title:
Bomb Test
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
fiat
Title:
no grey
Category:
Business Transformation
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
WWF Germany
Title:
Climate Realism
Category:
Use of AI / Visuals
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Visionworks
Title:
Bed Test
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Diageo / Bundaberg Rum
Title:
The Wedding That Fans Built
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Packaging / Specialty / Limited Edition
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Pizza Hut Canada
Title:
Pepperoni Hug Spot
Category:
Brand Installations
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
4.50
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional Items
Award:
2024 Health & Wellness Bronze Pencil
Points:
4.50
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Physical Items
Award:
2024 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Oreo
Title:
Oreo #BringBack2011
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Bronze Pencil
Points:
4.50
Client:
McDonald's
Title:
Iconic Drips
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Royal Ontario Museum (ROM)
Title:
Rebrand for ROM, Canada’s Largest Museum
Category:
Brand Identity / Rebranding
Award:
2024 Design Merit Award
Points:
3.00
Client:
Lay's India
Title:
The Biochar Project
Category:
Green Pencil
Award:
2024 Green Pencil Merit Award
Points:
3.00
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Omantel
Title:
Maqroo
Category:
Innovation / New Ideas in Health & Wellness
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Climate Realism
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Home Centre
Title:
The Homecoming
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
McDonald's UAE
Title:
The Drive Thru School
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
McDonald's
Title:
Iconic Drips
Category:
Craft / Art Direction
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
GMC
Title:
The 18 Million Person Test Drive
Category:
Brand Integration
Award:
2024 Gaming Merit Award
Points:
3.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Omantel
Title:
Maqroo
Category:
Typography / Typeface Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Toronto Star
Title:
Truth Boxes
Category:
Promotional / Physical Items
Award:
2024 Design Merit Award
Points:
3.00
Client:
IKEA
Title:
IKEA DESKTOP ADS
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
National Gallery of Victoria
Title:
What Makes You Bleed?
Category:
Spatial Design / Experiential & Immersive
Award:
2024 Design Merit Award
Points:
3.00
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Climate Realism
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
Omantel
Title:
Maqroo
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
Omantel
Title:
Maqroo
Category:
Innovation / New Ideas in Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Climate Realism
Category:
Creative Use of Data
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential / Brand Installations
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's UAE
Title:
The Drive Thru School
Category:
Experiential / Customer Experience / CX
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Samsung Electronics
Title:
Annoying Ads
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's UAE
Title:
The Drive Thru School
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Visionworks
Title:
Bed Test
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Innovation / Use of Media in Direct Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Home Centre
Title:
The Homecoming
Category:
Multi-Region or Market / CSR
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
